If you’ve been reading my blog for any length of time, you know that I’m a big fan of email marketing. I think it’s one of the most powerful ways to connect with your customers and grow your business.
However, email marketing isn’t easy. There are a lot of moving parts, and if you want to get the most out of your email marketing strategy, you need to make sure that you have the right content. You need to know what to say, how to say it, and how to get it in front of your customers’ inboxes.
The good news is that there are a ton of great resources out there to help you get started. The bad news is, there are so many resources that it can be hard to know where to start.
In this post, we’re going to take a look at some of the basics of writing copy for an email marketing campaign. We’ll start with the basics, and work our way up to more advanced copywriting techniques.
By the end of the post, you should have a good idea of what it takes to write great copy for your emails. You should also have a better idea of how you can use this information to create killer emails for your business!
## What is Email Copywriting?
Before we get into the nitty-gritty of how to write copy for email marketing campaigns, let me give you a little background on what email copywriting is.
Email marketing is a form of direct marketing that involves sending emails to people who have opted to receive them. These emails can be promotional, informational, or transactional, but they all have one thing in common: they are meant to persuade your customers to take some kind of action.
This action can be anything from signing up for a newsletter, to buying a product, to clicking a link in an email that takes them to your website.
For this reason, copywriting for email is a little bit different than other forms of copywriting.
Here are a few things to keep in mind when writing email copy:
Email copy is meant to be short and to the point. This means that it needs to be written in a way that makes it easy for the reader to absorb the information you want them to take away from your email. You’d be amazed at how many emails that are way too long, with tons of information that no one is going to read. This is why email copy is often written in bullet points, short paragraphs, or even just one or two sentences. You want your copy to be easy to read, and easy to absorb. You also want to keep your copy short and sweet, so that you can get your point across in the shortest amount of time possible. This makes it easier for your readers to get back to you if they have questions, or if they want to share your email with their friends and family.
Your email copy needs to have a clear call-to-action (CTA). This is the action that you want your reader to take when they finish reading your email copy. This CTA can be something as simple as “click here” or “sign up for our newsletter”. It can also be something more complex, like “visit our website to learn more about our product”, “give us your email address to be the first to hear about our new products” and so on. The important thing is that the CTA should be something that your readers will want to take action on, and something that will help you achieve your business goals.
You want your emails to be as personalized as possible. The more personal your emails are, the more likely your readers are to open them and read them. Personalized emails are also more likely to be read by your readers, which means that they are going to be more effective at getting your message across. The best way to make your emails as personal as possible is to include your readers’ names in the subject line or in the body of the email. This can be done in a number of ways, but the most common way is to put their name in the “from” line. This way, your readers know that the email is coming from you, and that it is personalized to them. You can also include a personal message in your email, or you can ask a question that you think your readers might be interested in. This will make them feel more connected to you and your business, and it will increase the likelihood that they will open your email and read it.
When it comes to email marketing, there is no such thing as a “one size fits all” approach. Every business is different, and every business has different goals and different needs. That is why it is so important to test different approaches to see which ones work best for you.
One of the best ways to do this is to use A/B testing. This involves splitting your email list into two or more groups, and sending different versions of the same email to each group. This gives you a chance to see how each version performs, and you can make changes to your emails based on what you learn from this testing.
## How to Write Copy for Email Marketing Campaigns
Now that we have a basic understanding of what email marketing is, and what it is not, we can move on to the actual process of writing email marketing copy.
There are a couple of things that you should know before you start writing your first email.