Posts Tagged ‘social networking’

2010: A Publishing Odyssey, Part II Audio

Wednesday, November 11th, 2009

Today’s tele-class “2001: A Publishing Odyssey” was a huge success!

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or download the audio recording below.

Download here: =========> pubodyssey_pt2

2010: A Publishing Odyssey Audio Available

Thursday, October 8th, 2009

Yesterday’s tele-class “2001: A Publishing Odyssey” was a huge success!

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or download the audio recording here>> (Scroll to bottom of page.)

2010: A Publishing Odyssey

Friday, September 25th, 2009

Publishing has changed more in the past year than it has in the previous 50. And the rate of change is getting faster and faster. The rules that seemed to be written in stone have begun to erode and are disappearing entirely.

Change is exciting and confusing at the same time. There are more opportunities to get published than ever before—if you know what you’re doing. Now, with all the changes, it’s harder than ever to know what to do. And, wrong decisions can be costly errors. But what if you had a mentor to guide you to the next step—no matter where you are right now?

Join publisher and author Shelley Lieber in a free teleclass that will help you make informed decisions about how to:

  • Choose between traditional publishing and self-publishing
  • Avoid scams
  • Choose the right POD publisher
  • Publish your work as an ebook, audio book or print book
  • Find print and digital markets for your work
  • Build a waiting audience before your book comes out
  • Use social networking sites effectively (and not waste your time)
  • Create a buzz with free publicity

Free Class: 2010: A Publishing Odyssey

Date: Wednesday, October 7, 2009

Time: 2:00-3:00 pm ET (1pm CT, 12pm MT, 11am PT)

Call Details: (641) 715-3300, Access Code 171279#

Twitter Your Way to Publishing Success: Audio Download

Thursday, June 4th, 2009

Yesterday’s tele-class “Twitter Your Way to Publishing Success” has gotten rave reviews from listeners! Here’s some of the feedback we’ve received plus a link to download the audio, in case you missed the class.

“I thoroughly enjoyed your Twitter seminar today. I like the way you think – and the advice you give! :)” –Julia Schopick

“I have never listened to a call from anyone before. I just want to let you know that I found it to be interesting, informative and you now have a fan. I am an author getting ready to put my book on Smashwords. I got that information from your newsletter. Thank you and keep doing what you are doing. You are helping so many of us.” –Ellen Brazer

“Great teleconference today! –J L Richardson MD

“I really loved and appreciated your Twitter tele-seminar today. Very helpful and timely also for me!!” –Bluedolphin Crow

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or use the link below to download the audio recording:
twitter_publishingsucess

Getting Published: 5 Things You Can Do Right Now

Friday, May 22nd, 2009

Use the phrase “self-publishing” or “independent author” and most people think of books. I believe, however, the correct definition of “self-publishing” is someone who publishes his or her own work in any format. 

Publishing yourself is not limited to print books. The definition extends to all mediums: print, digital, video and audio. (Did you know the trendy terms today are: pbook, ebook, abook and vook?) 
 
Here are 5 ways you can start to get your message out to your audience today, if you wish. 
 
1. Blog: The fastest, cheapest way to get online with a blog is to go to Blogger.com or Wordpress.com, sign up for an account, pick a template and start blogging. Yes, it’s that easy. Now, cheap and easy are not the best way to go. Self-hosting a blog with your own domain name (rather than yourname.blogspot.com, for example) is preferred, but costs more and takes longer. The good news is that you can always transfer your Blogger or Wordpress blog later when you have the time and money to set it up in your own name.

2. Podcasts: Do you know how many people are listening to their favorite audio programs and books on iPods? Millions.  Record your blog posts, articles and audio programs and publish as podcasts in iTunes App Store. I am not a techie, so I won’t begin to try to explain the process, but publishing your podcasts on iTunes is fairly simple, once you get your feed set up. Have someone help you if necessary. Get Apple’s instructions on how to do here.
 
3. Digital Books: This is so easy, it’s ridiculous not to do it. Do you have a completed manuscript? It could be an article, booklet or full-length book. If so, then you are ready to go digital. Simply creating a PDF from your Word document in the Print function will give you a file you can upload to Payloadz.com and start selling. Or, you can upload your Word document at Smashwords.com and they convert your manuscript to the format for downloading as an ebook to computer, iPhone, Kindle, Sony eReader and a host of other devices. You set your own price and keep most of the profit. Another place to publish digital and audio files is YouPublish.com. Be sure to read the terms of agreement and how you will be paid before you join any service.
 
4. Videos: Did you know YouTube.com is the No. 1 search engine for Generation Y? Yes, they go there before Google when searching for information. You do not need to be Steven Spielberg to shoot a video to upload to YouTube. Most digital cameras have video functions on them and if you don’t have one, get a FlipCamera for about $129. You can plug the Flip right into your computer and upload your video. Have someone record you delivering your message (or set the camera up on a tripod and do it yourself). Read from your book, talk about your subject, interview someone else, or anything else you can think of.
 
5. Social Networking: Join any social networking group and you can set up a profile page with your photo, book information, book cover, event photos, and more.The additional benefit to joining and participating in these groups is that you can connect with other people who are interested in your topic, so you can build your audience from Day One. Many of the sites also offer you blog pages, ability to upload video, fan pages and more. The “Big Three” are Facebook, Twitter and LinkedIn, but there are many more smaller groups that are book industry-specific such as GoodReads,LibraryThing and BookMarketing Network. Costs you nothing and is lots of fun, too! Look me up on all those sites and add me as your friend.
 
So no more excuses about not getting published. Do it today. 

The Ultimate Resolution that Changes Everything

Thursday, January 1st, 2009

Are you tired of making lists: things to do, goals to make, promises to keep…? I am. It seems it never ends and there’s always another list to make. So, I decided to take a good, honest look at why I haven’t lost the weight, made the money or gone on the trip.

This is what I discovered. I’ve accomplished far more than I had thought, but there are still important milestones I’ve yet to reach. So, what is the difference between what I have accomplished and what I have not?

At first I thought is was a matter of belief. But I truly do know I can lose five pounds, make more money and go on a vacation, because I’ve done that all before. So I looked again at my list of what I’ve done and what I haven’t done–and something jumped out at me with serious “aha” velocity.

The single distinguishing factor between my lists was that on one I had let go of my old ideas about how to do something and tried something new. Where I was stuck in the mud, I was holding on to how I’ve always done it. So, it was no surprise that what hadn’t worked in the past still did not.

And so, I have made an Ultimate Resolution that I believe will change my life. I am open and receptive to all possibilities. That means never saying (or thinking) I can’t do that, I’m too old for that, I don’t have enough money for  that…and so on. It means never dismissing any idea just because it challenges my comfort zone.

In the past year, just changing my attitude about social networking (that it’s only for kids) has revolutionized my business. And once I decided that I would just play around with it, suddenly it wasn’t so hard to navigate the websites. The know-how seemed to come to me in all sorts of ways: tips online, people who knew how to do it, and my relaxed attitude about it all seemed to make the instructions easier to follow.

Several business strategies I wanted to employ but hadn’t because of the costs become possible when I decided that I’d find a way to do it without spending the money. Suddenly people who could provide what I needed showed up and wanted to partner with me for an exchange of services. 

Do you see how simply opening your mind to all possibilities can change your whole world? No big visible big effort needed, just an ongoing gentle reminder to yourself not to reject anything or anyone without first looking with open eyes and open mind.

How many opportunities have you dismissed just because it didn’t fit your current view of reality? The only reality is that things change, so why not go with the flow instead of resisting?

Say it out loud. “I am open and receptive to all possibilities.” 

Doesn’t that feel good? Much better than “I can’t,” which makes you feel yucky. And it applies to everything on your to-do list and goals sheet. 

Join me this year in a creative thinking exercise. What’s really holding you back from achieving what you want? The circumstance, or how you think about the circumstance? Let’s all employ the Ultimate Resolution–I am open and receptive to all possibilities–and meet back in a year to tell our stories.

Are you in? Write your comments below. Do it now!

Cover the basics with your Internet book marketing

Tuesday, December 16th, 2008
Learning the tips and tricks of today’s technology is a big part of what a successful author needs to do. If you’re just getting started with Internet promotion, here are some very basic tips. 

  1. Create an email signature. How many emails do you send out a day? Every one should have your contact info below your signature…that’s just a professional courtesy. Add the name of your book or product, your blog or web address or just an interesting quote. Think of your emails as an electronic business card.
  2. Use an email delivery program such as Constant Contact or Aweber to manage your email lists for your newsletter. Whether you use html design or text-only format, your newsletter will appear much more professional coming from this type of delivery system. The other benefits include: unsubscribe and bounced emails deleted automatically, sign-up box for your site provided and reports on who opened the emails and which links were clicked.
  3. If you’re haven’t started your own blog, read blogs by other people in your industry and comment on them. You can link back to your site, and at the very least, get your name out there. This can be very helpful if you comment on blogs with high readership. Lots of eyes get used to your name. Of course, it’s most beneficial when you can link to your own site or blog, but don’t wait to begin–just do it!
  4. Join some social networking sites. Facebook, LinkedIn, MySpace, GoodReads and Book Marketing Network are just a few. Don’t panic if you are new and don’t know what you’re doing. Just set up a profile to begin, browse and join some groups and watch what others do. Before you know it, you’ll be addicted to making “friends” and posting your information. (See my Facebook and LinkedInprofiles, or follow me on Twitter.)

If any or all of this sounds foreign, scary or just plain overwhelming, you may want to consider getting some assistance. Having a mentor to guide you step by step through the process can be reassuring when navigating new and unfamiliar territory. And this is just the tip of the iceberg of what you can and need to be doing to build your audience. (And you know you need to do this before and while you’re writing the book, right?)

As the new year approaches and you write “get my book published” to yet another year’s resolution list, do something for yourself that can truly help you reach your goal. Don’t let another go by without taking real action.

VIP Authors Inner Circle is a group mentoring program for serious writers who have the vision but need the insider know-how to make their dreams reality. Inner Circle members receive a stream of valuable publishing information and have an opportunity to get personal feedback during live coaching and teleseminar calls with publishing experts. Join in December and save $30. Program description and full list of benefits here>>>

 

Who (What) is in your profile photo?

Tuesday, November 25th, 2008

Until very recently, I used social networking sites such as Facebook and LinkedIn for professional reasons only. So, it made sense to keep my profile picture and information completely businesslike. Even though I’ve begun connecting with friends on these sites socially, I still prefer maintain a level of formality.

Many people are more casual about their web appearance, even in business. I’ve noticed photos posted with spouses, partners, children, grandchildren and even pets. It’s very acceptable on social networking sites, especially since the key word here is “social.” However, I am curious about what some people were thinking when they posted photos that included a roll of toilet paper or a basket of laundry in the background. Not even your friends want to see that.

Being married to a photographer has made me very conscious of photo composition, and I’m going to share some tips with you on how to take better photos and work with photos you already have. (more…)