Posts Tagged ‘social media’

When bestselling author Seth Godin dumped his publisher a few weeks ago and announced he’ll be bringing his books and products direct to audience from now on, it set off a series of blog posts and articles about the death of publishing. Those who made the pronouncement admitted to using the headline more for attention than anything else, but the consensus was that publishers should be very afraid.

Of course, those posts inspired a host of “we still need publishers” posts and articles. So who is right? Is publishing dead or alive?

I say “Publishing is Born Again!” I like the idea of being a Born-Again Author: it has a nice ring. Being a born-again author in the born-again publishing world enables me to bring the best of the traditional publishing to a new, improved model. And I prefer to think of this time as a metamorphosis–like a butterfly emerging changed after being restricted within a cocoon.

I prefer this metaphor to that of a phoenix rising from the ashes because I don’t believe everything from the traditional publishing system of the past 100 years deserves to be set aflame. No book burnings necessary!

And, btw, Godin is not the first bestselling author to venture into new territory, paving the way for lesser-known writers who feel the same need for emancipation. Earlier this year, Stephen Covey made a radical move to publish exclusively with Amazon.

And, JA Konrath has sparked a movement among published authors with a backlist of unpublished titles to publish their work digitally. The result? The self-published digital titles priced at $1.99 to $2.99 bring in more royalties than their books with their publishers do or ever did. Konrath announced he’d be self-publishing through Amazon from now on, too.

The truth is, however, that most authors (indie or not) are not going to rock the publishing world by making these “blasphemous” statements. No publishing house has shaken in its boots yet when indie authors went solo. Yet, clearly the numbers are starting to add up. 2009 was the first year ever to see more new self-pubbed titles than traditionally published.

The Writer Magazine has pitched its tent in the self-publishing area, sponsoring the pre-BEA writers conference which this year was a self-publishing event, rather than the Writers Digest “pitch an agent” fest of previous years. The Writer is also sponsoring the 2nd annual Self-Publishing Expo in October 2010.

The movement has started and writers needs to wake up and stop worrying about if publishing is dying or not. That’s hardly the issue for us. Let the business analysts crunch the numbers and dull their pencil points. We’ve got books to publish.

For new and aspiring authors, what is important is how to prepare and succeed in the new environment. Good, bad, dead or alive–this is what we got. Seth Godin, Stephen Covey, JA Konrath and the others can do what they do because they are experienced in the publishing process. They know how to put together a good manuscript from an inspired idea, work with editors, produce the material in a form their audience will consume, and promote themselves using the tools available on the Internet today. They are not throwing away all their hard-earned, valuable knowledge of the publishing process, just adjusting the delivery system.

You can do what they do, too–with the proper education, and that begins with the basics that have been around since the beginning of publishing. It also requires knowledge of the new methods and formats and how to determine which best suits your goals. And, finally,  publishing success in this new marketplace is totally dependent on your ability to build a thriving community of readers and communicate with them regularly.

The important question,then, is not whether publishing is alive, dead or born again—but are YOU as an author, ready to die with the old methods, plod along on the fringe, or be born again into the new age of publishing possibilities?

Are you ready to be “born-again” with the knowledge to become a successful author in the current publishing environment? If so, it’s time to get the skills and strategies you need to succeed in this market.

4Ps University is the only home-study course that delivers the basic publishing know-how you need and the social media strategies that work today. There’s still time to register. Classes start Tuesday, September 14. Read all about it and register here>>

Were you on last night’s call, “Using Social Media & Digital Publishing to Skyrocket Publishing Success”? If so, then you already know how to become a Google partner and place your book in its worldwide sales and marketing program. For free.

You also know how to get your book into Amazon’s free Digital Text Platform (DTP) program and sell your ebook on Kindle for free. And that you can do this with little or no technical knowledge other than how to upload a file.

Don’t despair if you missed it! Here is the link to the replay:

Social Media + Digital Publishing Skyrocket Publishing Success Audio

Something else you missed if you weren’t on the call was a very special offer for those who join the new For Authors Only program before the first class on Tuesday, June 15.

Many of you have contacted me to say you want to join the program, but feel that you don’t have the computer skills to actively blog or social network. You don’t really need a high level of skill for the program, but you do have to somewhat computer savvy, so you have a choice:

If you are working with a VA or a tech assistant who helps you with your social networking, blogging or online marketing, you can bring your assistant to the program at no extra charge. Your assistant might be your child, neighbor, college student or virtual assistant.  If you want to take advantage of this incredible value (2 for 1), simply contact me after you register with the other person’s contact information. (This is “on your honor” and I will send the appropriate information to your assistant so he or she can access the program calls and downloads. Please do not share member-only passwords or material with anyone.)

If you are NOT working with an assistant, here’s your special offer:

I will extend the early registration bonus, which has expired, to those who sign up by June 15 and are not bringing an assistant. Your bonus includes a free 30-minute consultation with me ($175 value) and a free audio teleseminar program of 4 recorded hours an 60 transcript pages ($199 value).

Join now and start downloading the bonus digital package that EVERY MEMBER receives, which includes approximately 10 hours of audio and 120 pages of transcripts.

Get all the details and join here>>

Remember, the bonus offers expire when classes start on June 15.

So, please don’t delay any longer! I’m looking forward to having you in the program.

I’m back from Book Expo America in New York and recovered from the metro-sized cold I brought home–so I’m finally able to tell you all about what’s really going on in the trenches of publishing straight from the trendsetters’ mouths.

In addition to trolling the Expo main exhibit floor, I focused much of my time at the small panel-size discussions held on the Javitz Center’s lower levels–that’s where the real action was happening, IMO. I attended these sessions:

• e-Strategy for Authors: A Publisher & Agency Perspective
• Are e-Books Good for Authors?
• How the Digital Book Cloud Works for Publishers & Users (sponsored by Google)
• Maximize Your Sales Potential (sponsored by Amazon)

These are some of the sessions I missed due to scheduling conflicts and time constraints:

• Bring Your Authors to the Social Media Party…and Getting Them to Stay
• Building Online Reader Communities with an Eye on ROI
• When Gutenberg Meets Zuckerberg
• Mobile Apps: A Publisher Roadmap for Creation & Use
• Who’s Reading e-Books?
• The Creative & Business Questions Surrounding Enhanced e-Books
• Community Social Networking
• The Next Decade in Book Culture (Guess what they were slated to talk about)

Are you starting to see where the future of publishing is headed?

The primary reason I attended this conference was to explore and experience firsthand the true pulse of the industry–not just read about it via someone else’s viewpoint in articles and blogs. When developing social media strategies for myself and my clients, I want to be absolutely certain that I know about the most up-to-date technologies and have a clear vision of how to apply them in this quickly evolving publishing environment.

I want to share what I learned with you and tell you about a program I designed to help you implement this new knowledge to launch or skyrocket your publishing success. Please join me for a free tele-class with an open Q&A session at the end so you can get your questions answered. Here are the details:

Topic: Using Social Media & Digital Publishing to Skyrocket Your Publishing Success

Date: Thursday, June 10, 2010

Time: 7:00pm Eastern (6pm Central, 5pm Mountain, 4pm Pacific)

Call-In Details: Dial (712) 432-0075, Enter access code 622330#

I’m expecting a big turnout (the last social media call went to capacity on the conference line), so call in at least 5 minutes early!

P.S. The cool photo at the top of this post is used with permission of the photographer, Joe Gemignani. All rights reserved. (Since he’s my hubby, you can imagine what would happen if he didn’t give me permission.) See more like this here>>

*Social  #@%&*#! Media For Authors* Time-Sensitive Material

Whoohoo! Were you on the call last night? We rocked with myth-busting info and simple solutions to many of the reasons writers resist social media.

Another benefit of being on the call was a limited-time special offer for a free consultation and teleseminar give away in addition to some fabulous bonus gifts guaranteed for every person who enrolls in my new program, For Authors Only.

But many of you wrote that you couldn’t make the call and wanted the recording. Others got the time zones mixed up and called in too early or late. (Don’t you hate that?)

If you missed the call for any reason, or just want to hear it again to make sure you got all the tips and details down, you can listen or download the recording right now.

Listen here>>

Download here>>

Whatever you do, don’t delay. The free consultation is limited to the first 20 people who register and they are going fast! If you want to make sure you don’t get shut out, go right to the For Authors Only page now for all the program details. And, you can get a copy of the audio while you’re there, too.

Collect your bonus gifts here>>

I’m looking forward to hearing from you!

“I want to hear from you more often.”

If I sound like a mom, that’s because I am one!  (Here I am with my two fabulous children.) And being both a daughter and a mother, I know how it feels to be on both sides of the question, “Why don’t I hear from you more often?”

And, lately that’s what you’re telling me, too! So, I thought Mother’s Day would be a good time to catch up and also offer a special gift to my favorite peeps–YOU! Keep reading for all the details…

Yes, it’s been a while since I sent a newsletter. Have you noticed? Or, in the barrage of email that you get every day, are you just glad to have one less thing to delete?

Some of you have contacted me, looking for past issues that you may have missed. Well, the good news is that you haven’t missed any back issues. Publishing Success has been on hiatus while I tried to figure out a new format that made sense.

1. I’m interested in helping you do what I do…use social media to create the community for your book. I’m going on a campaign of total transparency, so you can follow what I do. Use the icons at the top right or the links here to connect with me on Twitter, Facebook and LinkedIn.
2. I often get asked about what’s the best way to get published, find an agent and more. I’m going to be answering these questions on my blog, so subscribe to my blog via the RSS feeder (look for the bright orange button, top right)  right now and you won’t miss a single tip. BTW, if you want to find out where agents are looking for their next new author, read this>>
3. If you’d rather move faster and work with me directly, consider joining For Authors Only, a mastermind program forming now.The 2010 program begins in June. This program is for authors at every stage of writing (thinking about it, in the midst of writing, finished manuscript or published book). There are lots of reasons (**bonuses**) to join now and payment plans, too. See all the benefits and incentives (**gifts**) for early registration here>>
4. Many first-time authors want one-on-one guidance along the path to publication as well as direct feedback and suggestions. If that’s you, check out the new Wordy Woman Consulting options. Now there are ways to work with me just once to ask a few questions or get ongoing support with a book project. See if any of these appeal to you>>

I want to stay connected with you. You tell me the best way to do it. Leave a comment below and tell what you think.

P.S. I didn’t forget ;-D. And now for my Mother’s Day gift to you! Join For Authors Only on or before Mother’s Day and get a free 30-minute consultation with me ($175 value). While you’re here, check out the Free Stuff page for some special give-aways, too!

Many new authors wait until their books come out to begin or even think about marketing. Big Mistake! It is never too early to start marketing yourself and your book. Done correctly, pre-publication marketing can help you build a waiting audience for your work and possibly even attract an agent or publisher.

For the skinny on exactly what steps you should be taking, please join me, Dana Lynn Smith (The Savvy Book Marketer) and Tony Eldridge (Marketing Tips for Authors blog) for a special free webinar on Tuesday, February 23 from 3:00pm to 4:30pm Eastern Time. The Pre-Publication Marketing webinar is part of the Spirit Authors Grand Opening Week activities.

Register and get all the details here>>

Today’s tele-class “2001: A Publishing Odyssey” was a huge success!

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or download the audio recording below.

Download here: =========> pubodyssey_pt2

Yesterday’s tele-class “2001: A Publishing Odyssey” was a huge success!

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or download the audio recording here>> (Scroll to bottom of page.)

Publishing has changed more in the past year than it has in the previous 50. And the rate of change is getting faster and faster. The rules that seemed to be written in stone have begun to erode and are disappearing entirely.

Change is exciting and confusing at the same time. There are more opportunities to get published than ever before—if you know what you’re doing. Now, with all the changes, it’s harder than ever to know what to do. And, wrong decisions can be costly errors. But what if you had a mentor to guide you to the next step—no matter where you are right now?

Join publisher and author Shelley Lieber in a free teleclass that will help you make informed decisions about how to:

• Choose between traditional publishing and self-publishing
• Avoid scams
• Choose the right POD publisher
• Publish your work as an ebook, audio book or print book
• Find print and digital markets for your work
• Build a waiting audience before your book comes out
• Use social networking sites effectively (and not waste your time)
• Create a buzz with free publicity

Free Class: 2010: A Publishing Odyssey

Date: Wednesday, October 7, 2009

Time: 2:00-3:00 pm ET (1pm CT, 12pm MT, 11am PT)

Call Details: (641) 715-3300, Access Code 171279#

Yesterday’s tele-class “Twitter Your Way to Publishing Success” has gotten rave reviews from listeners! Here’s some of the feedback we’ve received plus a link to download the audio, in case you missed the class.

“I thoroughly enjoyed your Twitter seminar today. I like the way you think – and the advice you give! ” –Julia Schopick

“I have never listened to a call from anyone before. I just want to let you know that I found it to be interesting, informative and you now have a fan. I am an author getting ready to put my book on Smashwords. I got that information from your newsletter. Thank you and keep doing what you are doing. You are helping so many of us.” –Ellen Brazer

“Great teleconference today! –J L Richardson MD

“I really loved and appreciated your Twitter tele-seminar today. Very helpful and timely also for me!!” –Bluedolphin Crow

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or use the link below to download the audio recording:
twitter_publishingsucess