Posts Tagged ‘4Ps to Publishing Success’

When bestselling author Seth Godin dumped his publisher a few weeks ago and announced he’ll be bringing his books and products direct to audience from now on, it set off a series of blog posts and articles about the death of publishing. Those who made the pronouncement admitted to using the headline more for attention than anything else, but the consensus was that publishers should be very afraid.

Of course, those posts inspired a host of “we still need publishers” posts and articles. So who is right? Is publishing dead or alive?

I say “Publishing is Born Again!” I like the idea of being a Born-Again Author: it has a nice ring. Being a born-again author in the born-again publishing world enables me to bring the best of the traditional publishing to a new, improved model. And I prefer to think of this time as a metamorphosis–like a butterfly emerging changed after being restricted within a cocoon.

I prefer this metaphor to that of a phoenix rising from the ashes because I don’t believe everything from the traditional publishing system of the past 100 years deserves to be set aflame. No book burnings necessary!

And, btw, Godin is not the first bestselling author to venture into new territory, paving the way for lesser-known writers who feel the same need for emancipation. Earlier this year, Stephen Covey made a radical move to publish exclusively with Amazon.

And, JA Konrath has sparked a movement among published authors with a backlist of unpublished titles to publish their work digitally. The result? The self-published digital titles priced at $1.99 to $2.99 bring in more royalties than their books with their publishers do or ever did. Konrath announced he’d be self-publishing through Amazon from now on, too.

The truth is, however, that most authors (indie or not) are not going to rock the publishing world by making these “blasphemous” statements. No publishing house has shaken in its boots yet when indie authors went solo. Yet, clearly the numbers are starting to add up. 2009 was the first year ever to see more new self-pubbed titles than traditionally published.

The Writer Magazine has pitched its tent in the self-publishing area, sponsoring the pre-BEA writers conference which this year was a self-publishing event, rather than the Writers Digest “pitch an agent” fest of previous years. The Writer is also sponsoring the 2nd annual Self-Publishing Expo in October 2010.

The movement has started and writers needs to wake up and stop worrying about if publishing is dying or not. That’s hardly the issue for us. Let the business analysts crunch the numbers and dull their pencil points. We’ve got books to publish.

For new and aspiring authors, what is important is how to prepare and succeed in the new environment. Good, bad, dead or alive–this is what we got. Seth Godin, Stephen Covey, JA Konrath and the others can do what they do because they are experienced in the publishing process. They know how to put together a good manuscript from an inspired idea, work with editors, produce the material in a form their audience will consume, and promote themselves using the tools available on the Internet today. They are not throwing away all their hard-earned, valuable knowledge of the publishing process, just adjusting the delivery system.

You can do what they do, too–with the proper education, and that begins with the basics that have been around since the beginning of publishing. It also requires knowledge of the new methods and formats and how to determine which best suits your goals. And, finally,  publishing success in this new marketplace is totally dependent on your ability to build a thriving community of readers and communicate with them regularly.

The important question,then, is not whether publishing is alive, dead or born again—but are YOU as an author, ready to die with the old methods, plod along on the fringe, or be born again into the new age of publishing possibilities?

Are you ready to be “born-again” with the knowledge to become a successful author in the current publishing environment? If so, it’s time to get the skills and strategies you need to succeed in this market.

4Ps University is the only home-study course that delivers the basic publishing know-how you need and the social media strategies that work today. There’s still time to register. Classes start Tuesday, September 14. Read all about it and register here>>

Yikes! Have you looked at a calendar lately? Summer is drawing to a close and Labor Day is just 2 weeks away! It’s officially “Back to School” season!

But, going back to school is very different today than in years past. Not only is the learning equipment much different (computers and calculators vs. composition books and multiplication tables), students must study many more subjects to become successful in today’s world.

As writers we have new tools and new subjects to study, too. But that doesn’t mean we abandon all knowledge up to this point. The basics of publishing are still meaningful, but in a new context. Just like students have found the 3Rs—Reading ‘Riting and ‘Rithmetic—have gone the way of language arts, phonics and mathematics, we have to learn the updated versions of what is needed in the publishing world.

4Ps to Publishing Success has always been about educating new and aspiring authors about the process. And every year since its inception (2005), an updated version of the workshop or book has been created. Well, we’ve taken up one notch and now we’re introducing the most powerful and complete course of study for writers to date: 4Ps University, and we are  are now enrolling for fall!

See everything this comprehensive home study course (with weekly live Q&A) offers here>>

And, to make it easy on the pocketbook for those who are facing other Back to School expenses (Have you seen the ‘supplies needed’ lists being sent home by teachers today?), 4Ps University is offering a steep Early Registration Discount on the already ridiculously-low tuition.

So, start shining those apples and sharpening those pencils. It’s time to go Back to School and brush up on those 4Ps to Publishing Success! Don’t just take my word for it, read what 4Ps  “graduates” have to say>>

Today’s tele-class “2001: A Publishing Odyssey” was a huge success!

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or download the audio recording below.

Download here: =========> pubodyssey_pt2

Yesterday’s tele-class “2001: A Publishing Odyssey” was a huge success!

Listen to the tele-class replay at (641) 715-3412, Access Code: 171279#, or download the audio recording here>> (Scroll to bottom of page.)

Whoohoo! I made the list and what good company I’m in! Check out the whole list.

For many writers, just getting started is a challenge. That’s usually because they’re  expecting the words to flow out  in perfect order. Or  worse, they’re waiting to “be inspired.” Ha.

You wouldn’t jump into physical exercise without warming up. Why expect your brain to be any more prepared to perform well on demand than your muscles?

Honor yourself and your muse with respect for the craft. Here’s some tips to get you in the writing flow:

 1. Buy a journal that appeals to your senses. Not just a notebook or tablet. Use a hardcover, bound book. Your thoughts are important and deserve to be recorded in a volume worthy of your words. Spiral-bound notebooks or pads don’t suggest permanence or quality.

2. Purchase a pen that you use only to write in this journal. Consider the color of the ink, the thickness/thinness of the writing tip and how it feels in your hand. Write at least one page every day at the same time. Experiment until you find the time of day that feels best to you. You can write more, if you feel it; but do not write less than one page per day.

3. If the page per day doesn’t feel right to you, buy a timer. Start with 5 minutes per day. Gradually increase to 15 minutes or more. Write without editing or rereading.

4. Good sources of prompts:

Journalution: Journaling to Awaken Your Inner Voice, Heal Your Life and Manifest Your Dreams by Sandy Grason 

The Pocket Muse: Ideas & Inspirations for Writing by Monica Wood

5. Select a spot or area for your writing time. Make it comfortable. Make sure you have good light. Decorate the area with “comfort” items: flowers, pretty knickknacks, photos, etc. Play music softly if it doesn’t disturb you. Light a scented a candle; burn incense. Once you establish a ritual, do it the same way each day.

Once you establish this pattern for writing in your journal, try a similar pattern for sitting at the computer if that’s your chosen method for writing. It will be easier to establish a set writing time and pattern for your creative work once you make journaling a habit. You’ll also find that journaling unleashes a flow of material and sparks your imagination in ways you never thought possible.

Portions of this article are reprinted from 4Ps to Publishing Success: Get Your Manuscript Off Your Desk & Into Print by Shelley Lieber.  If you liked today’s article, you’ll LOVE the book! A complete step-by-step guide to getting published. Find out if you need 4Ps to Publishing Success>>> 

 Photo ©Gemignani. See more photos by Joe Gemignani.

Back in October Forbes reported that iPhone had stolen the lead over Kindle. And just last week, Random House and Penguin announced mobile phone initiatives, with an emphasis particularly on the Apple iPhone and the App Store. Neither publishing house offers new titles on iPhone, however. Random House is offering older titles for download and Penguin is offering only promotional material for new titles.

Visual Impressions Publishing is proud to take a leading position in the world of publishers and bring its titles to iPhone. 4Ps to Publishing Success: Get Your Manuscript Off Your Desk & Into Print, is our first title available for download on your iPhone.

Wondering what a book will look like on your iPhone? Check it out: vertical or horizontal (widescreen) orientation. (Press the carat symbol to start the presentation, then sit back and watch.) The book can be purchased on iTunes or via the web.