Archive for the ‘Book publishing’ Category

When bestselling author Seth Godin dumped his publisher a few weeks ago and announced he’ll be bringing his books and products direct to audience from now on, it set off a series of blog posts and articles about the death of publishing. Those who made the pronouncement admitted to using the headline more for attention than anything else, but the consensus was that publishers should be very afraid.

Of course, those posts inspired a host of “we still need publishers” posts and articles. So who is right? Is publishing dead or alive?

I say “Publishing is Born Again!” I like the idea of being a Born-Again Author: it has a nice ring. Being a born-again author in the born-again publishing world enables me to bring the best of the traditional publishing to a new, improved model. And I prefer to think of this time as a metamorphosis–like a butterfly emerging changed after being restricted within a cocoon.

I prefer this metaphor to that of a phoenix rising from the ashes because I don’t believe everything from the traditional publishing system of the past 100 years deserves to be set aflame. No book burnings necessary!

And, btw, Godin is not the first bestselling author to venture into new territory, paving the way for lesser-known writers who feel the same need for emancipation. Earlier this year, Stephen Covey made a radical move to publish exclusively with Amazon.

And, JA Konrath has sparked a movement among published authors with a backlist of unpublished titles to publish their work digitally. The result? The self-published digital titles priced at $1.99 to $2.99 bring in more royalties than their books with their publishers do or ever did. Konrath announced he’d be self-publishing through Amazon from now on, too.

The truth is, however, that most authors (indie or not) are not going to rock the publishing world by making these “blasphemous” statements. No publishing house has shaken in its boots yet when indie authors went solo. Yet, clearly the numbers are starting to add up. 2009 was the first year ever to see more new self-pubbed titles than traditionally published.

The Writer Magazine has pitched its tent in the self-publishing area, sponsoring the pre-BEA writers conference which this year was a self-publishing event, rather than the Writers Digest “pitch an agent” fest of previous years. The Writer is also sponsoring the 2nd annual Self-Publishing Expo in October 2010.

The movement has started and writers needs to wake up and stop worrying about if publishing is dying or not. That’s hardly the issue for us. Let the business analysts crunch the numbers and dull their pencil points. We’ve got books to publish.

For new and aspiring authors, what is important is how to prepare and succeed in the new environment. Good, bad, dead or alive–this is what we got. Seth Godin, Stephen Covey, JA Konrath and the others can do what they do because they are experienced in the publishing process. They know how to put together a good manuscript from an inspired idea, work with editors, produce the material in a form their audience will consume, and promote themselves using the tools available on the Internet today. They are not throwing away all their hard-earned, valuable knowledge of the publishing process, just adjusting the delivery system.

You can do what they do, too–with the proper education, and that begins with the basics that have been around since the beginning of publishing. It also requires knowledge of the new methods and formats and how to determine which best suits your goals. And, finally,  publishing success in this new marketplace is totally dependent on your ability to build a thriving community of readers and communicate with them regularly.

The important question,then, is not whether publishing is alive, dead or born again—but are YOU as an author, ready to die with the old methods, plod along on the fringe, or be born again into the new age of publishing possibilities?

Are you ready to be “born-again” with the knowledge to become a successful author in the current publishing environment? If so, it’s time to get the skills and strategies you need to succeed in this market.

4Ps University is the only home-study course that delivers the basic publishing know-how you need and the social media strategies that work today. There’s still time to register. Classes start Tuesday, September 14. Read all about it and register here>>

Remember the “do over” rule from childhood? In my neighborhood, that was the universally accepted back-up provision for when you messed up while playing a game. Missed the ball while tying your shoelace? “Do over!” Timing off while jumping rope? “Do over!” Not crazy about the cards you were dealt? “Do over!” And, most of the time it worked, unless you cried “do over” too often;-)

As adults, we still need “do overs” from time to time. Like when your audio recording of an event fails or gets erased, or when you simply missed an event and want to catch it on the rebound.

Well, luck is with you this fine spring day! You have two opportunities for a “Do over!”

Do Over #1

Here’s your second chance to attend the free live teleclass “How to Succeed in the New Publishing Environment” on the Women’s Writing & Publishing Series. Heidi Richards Mooney, Founder and president of WECAI (Women’s E-Commerce Association International), will be interviewing me. The original teleclass recording was accidentally erased and we’re having a “Do over!” Even if you were on the first call, listen in again because we’ll be covering some new material. (I dumped my notes after the first call, so this will not just be a repeat performance!) This is not-for-women-only event and there’s a live Q&A, so don’t miss it again!

Here’s the class info:

Topic: How to Succeed in the New Publishing Environment

Day: Today, Monday, April 5, 2010

Time: 4:00 pm ET (3pm CT, 2pm MT, 1pm PT)

Call Details: 641) 715-3840, Access Code: 361467#

Do Over #2

Have you missed any (or all) of the VIP Author Talk interview series from 2009-2010? These teleclasses feature conversations with best-selling authors and top publishing professionals on topics ranging from manuscript preparation to digital publishing to social media. Now’s your chance to catch up with any one that you missed or all of them because for the next week, we having a half price sale on the series. Read all about it here>>

Photo ©Gemignani. All rights reserved.

VIP Author Talks with Shelley Lieber

Your mother may have told that “You can’t judge a book by its cover,” but people do it all the time. And, you don’t have to be an publishing industry expert to spot a poorly done, unprofessional cover that screams “self-published.” Most people can tell immediately if the book looks like it is worth picking up in a bookstore, or clicking the “Buy” button on a web page.

Join Shelley Lieber as she shares the experts’ secrets and tips about how to:

• Get endorsements for your front and back cover
• Write copy that will invite interest and sell the book
• Decide whether to use a graphic, illustration or photo on your front cover
• Hire the professionals you need to get the job done right
• Combine all the elements (design, copy, graphics) for a winning look

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: How Many Experts Does It Take to Create a Winning Book Cover?

When: Wednesday, February 24, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Yesterday’s teleclass “Books are NOT Dead! 5 Steps You Can Take to Publish Now” ROCKED! Here is just some of the feedback I’ve gotten already:

“As always, it’s a pleasure listening in on your talks about publishing and the writing business.” –Joey Naudic

“Really enjoyed the conference call. It was informative, well organized and filled with useful insights.”–Jenna Rosen

“I thought the call today was amazing! I’m was extremely inspired and motivated with all the information you shared. It is a strong confirmation that I’m doing the right things at the right time. I’m still in awe!!! I’m trying to calm down inside! This is an exciting time!” –Yolanda Berry

“I appreciated your time today and am seriously considering putting some audio (and maybe even video) on the blog because of what you mentioned. Thanks again!” –Alicia Sample

If you were unable to make yesterday’s tele-class about what you can do right now to publish in today’s market, here is the audio recording.

5 Steps You Can Take Right Now to Publish

You can also hear the replay by dialing (641) 715-3412, Access Code 171279#.

Sending your work out for review by agents and editors is a big and important step in the publishing process. Many times, what you send is the only basis for the big decision that has to be made. In most cases, the person on the other end doesn’t know you and can only judge your work by the contents of the package.  So, how do you make a good first impression? Review this handy checklist before you send out your work.

• Believe in your work. Be able to sum it up succinctly and passionately. If you’re not enthusiastic and confident about your project, you’re not ready to submit.
• Prepare your manuscript professionally. That includes using good paper, printer and standard formatting. Then package it per submission guidelines. Send only what is requested.
• Perfect your pitch/query letter.
  • Don’t try to sum up whole book in the letter. For fiction, describe your character, setting and obstacle. For nonfiction, present the problem and how your book offers a solution or new information.
  • Why you are uniquely qualified to write this book? What is your training, education and related experience?
  • Who is your audience? (Tip: Anyone who can fog a mirror is not the right answer.) Be as specific as possible.
  • Why have you selected this agent or editor? Do not send out submissions en masse with the same letter to everyone.
• Understand what an agent does and does not do. Understand publishing is a business, and the agent makes a business, not a personal, decision.
• Know the industry lingo: platform, competing books, audience/climate.

Demonstrate that you are knowledgeable about the publishing process. Contacting agents is more than writing a letter. You are expected to know how to format your letter and all the parts of the submission package.

Remember, the agent is not responsible for coaching you in the basics of the industry. The job of the agent is to sell your manuscript to a publisher and then negotiate the best possible rights and deal for you. If you can make the agent’s job easier by sending the material he or she needs to get that job done, you will increase your chances of acceptance.

You’ll find detailed instructions on how to write a query letter and prepare a submission package in 4Ps to Publishing Success: Get Your Manuscript Off Your Desk & Into Print. Available as a workbook or ebook, 4Ps to Publishing Success is a complete step-by-step guide to getting published. Or, you can purchase only the information you need in Chapter 7 of 4Ps Buy the Chapter.  Get a full description of all the 4Ps Products here>>>

More articles and blog posts about the future of the publishing industry have been written in the past two weeks than I can ever remember reading (and I spend 2-3 hours per day reading industry news). The massive layoffs at the major houses, cutbacks or freezes on manuscript acquisitions and gloomy sales reports have many predicting the fall of the industry and the end of books.

Considering that I have been in this industry over 30 years and love books, these gloomy forecasts might have made me sad, but I’m not. Not at all. I am JUICED at the prospect of some real change in an industry that has operated in an outdated model for years. (Of course, I am compassionate for those who lost jobs, but there are other jobs, and much work to do for those who are committed to their own success and the future of book publishing.)

Looking to other creative industries, we have the models for change. I believe the salvation of the industry lies with the creators of the written word, not the publishers. Publishing has been slow to recognize the value of independent authors, unlike the music and film industries where indie artists are revered. I’ve attended writers conferences for decades and the message was always that it’s hard to get published, but follow our rules, even though we probably won’t accept your work anyway.

Faced with that bleak advice, many authors looked to other outlets for their message and found them in the form of self-publishing via print on demand, ebooks, blogs, spoken word, podcasts and books on cell phones. Yes, in the beginning quality was shaky and not of comparable quality to what the big houses put out, but all that has changed.  ”Nothing can stop an idea whose time has come,” said Victor Hugo. The technology has made it possible and now authors finally have the opportunity to connect directly with their readers, a strategy that has been hugely successful in the music industry.

When I look ahead my vision is clear and hopeful about the direction of the industry and the future of publishing. We are entering the Age of the Author. Whoohoo!

Do you need an agent? And what do they want, anyway?
From the feedback I receive from writers, contacting an agent or editor to submit your work is much harder than writing the book! Do you need these mysterious gatekeepers? And what should you send them? Here are some answers to the questions that keep popping up in my email and at the classes and seminars I teach.

Do I need an agent if I’m not planning to self-publish?
No, it’s not necessary to have an agent to get your work published, although it is true that most large publishing houses will only review manuscript submitted by agents. However, many small to mid-size publishers will review your work without an agent. Submitting to a publisher who accepts queries directly from writers can cut down on the length of time it will take to get your work published, since finding an agent can be a lengthly process. In general, however, you can expect much smaller (or no) advance against royalties when working with small to mid-size publishing houses.

What should I send to an agent (editor or publisher) when I am submitting my work?
The answer is to follow the submission guidelines. Every agency, publication and publishing house has specific submission policies. What you should send depends on whether you are seeking publication of an article or a book, and whether your book is fiction or nonfiction. Typically, you will be asked to submit a query letter to explain your work and provide some information about yourself and writing qualifications.

You may also be asked to provide clips, a synopsis or outline, a book proposal and/or sample chapters, depending on the nature of your work.

Do I send my whole manuscript to an agent, and do I need to include a cover letter?
Include a cover letter with every correspondence, even if it is by email. Don’t ever send a complete manuscript unless requested.

When submitting your work, format your manuscript properly. Use these guidelines to format your manuscript. (If submitting electronically, ignore the references to paper.)

Do:
–Use white bond paper (20 lb. stock minimum)
–Use Times Roman or Courier 12 pt. type only
–Type on one side of the paper only
–Double space (single space poetry)
–Use paragraph indents
–Use paper clips only to secure your manuscript
–At the top each page (except page 1), put the page number, your last name, book or article title

Don’t:
–Justify the right margin
–Add extra space between paragraphs
–Bind or staple your manuscript
–Put your manuscript in a folder
–Try to be cute or flashy with your presentation

Remember, agents and editors receive thousands of submissions and are looking for excuses to discard most of them. They will dump anything that doesn’t follow guidelines. Don’t let your hard work end up in the slush pile or circular file on looks alone.

I’ll admit to using the title question as a play on words. The “one sheet” I’m referring to is a marketing tool, not a single page of manuscript. Speakers have been using one sheets for years, but it’s a relatively new item for writers who traditionally have relied on bios, summaries, reviews and press releases to promote their work. If you’re not getting the results you want from your promotional efforts, you may want to try a new format for presenting your material.

A one sheet can actually be two-sided, but essentially it’s a brief summary that encapsules the essence of the author, book and topic or message. It’s a handy-dandy item that can be faxed (least desirable), emailed or downloaded from your website. You can mail or email one sheets to introduce yourself to the media, bookstores and/or any audience that you want target.

The content you include in your one sheet will vary according to your specific purpose, but it should contain the following:

1. Book cover image, ISBN number, retail price and ordering information.
2. Short synopsis or summary of the book.
3. Your photo, brief bio relevant to the book and contact information (website, email, phone number, publicist’s or agent’s info, etc)
4. Quotes or excerpts from reviews, testimonials or endorsements.

Additionally, you can tailor the one sheet to represent your other functions. Are you a coach, speaker or consultant? Add a section with the titles and descriptions of services, seminars or presentations you offer.

One sheets can be created in Microsoft Word or in graphic programs such as Adobe Photoshop or InDesign. The final document must be converted to pdf so it can be easily be read online, downloaded or emailed. Making a pdf also preserves your fonts so that even when the document is opened on someone else’s computer, it will still look the same as you intended. (A pdf is read online in Adobe Reader, a program that anyone can download for free and most people already have installed on their computers.)

Adair Cates, author of Live Your Intention: Ten Steps to Creating the Life of Your Dreams, has three one-sheets, each tailored to a specific audience. Adair has become a master at promotion on a shoe-string budget, doing much of the work herself. It’s paid off in a big way for her and the response she has garnered has paved the way to creating a video featuring her book and speaking. She has also posted video clip and photos from the many media interviews she has arranged.

Adair is not trained as a graphic designer or media specialist, so she invested the time to find out what other successful authors and speakers were doing and then did what she needed to do to get the same results. More often than not, publishing success requires learning new skills, stepping out of comfort zones and experimenting with new strategies. If you need assistance with the graphic presentation, hire a graphic designer to help you produce a document with a professional flair.

So, spice up your presentation with a new look. One sheets are a simple, inexpensive and effective way to transmit your message. And you may find that the new approach can make a big difference in the response you receive.

“Author Talks” telephone interview series debuts Tuesday, October 7, from 7 p.m. to 8:30 p.m. ET with Deborah Sharp, author of the Mace Bauer Mystery series. Her first book, Mama Does Time (Midnight Ink), has an October 1, 2008 release date. So we are very fortunate to catch up with her just as she begins her whirlwind book tour and activity. Deb will share valuable writing and publishing tips and will take questions from those on the call. This is a don’t-miss opportunity to learn insider secrets and get answers from someone who has been there and done that. Deb is a former USA Today reporter who gave up the daily newspaper grind to pursue her dream of writing novels, and after some trial and error (which she’ll share with you), landed a two-book contract for her Mace Bauer Mystery series.

The event is free (long distance charges apply), but you must register for the call. Do it now because “seating” is limited to 90 people. If you sign up for the call and can’t make it, you will be mailed a link to the audio recording the following day. No excuses! Register now!