Archive for the ‘Author Talks’ Category

My first-ever YouTube video shares exciting info on how having a powerful answer to the question, “What’s your book about?” can double your book sales.

Please watch the video. I would love your feedback.

Please join me on VIP Author Talks when I interview Beverly Bergman, The Copywriting Queen. The program “Writing About Yourself & Your Book” will help also you create compelling and effective copy to use in blogs,web copy, marketing materials, social networking and media releases. All the program deets and registration info here>>

Do you believe that marketing has to be difficult, time-consuming, expensive, and anything but fun? Many authors and other small business owners cringe at the idea of marketing their business. You may be one of those people, no matter how long you’ve been in business.

Find out how to turn that all around when VIP Author Talks interviews Paulette Ensign. Known as the “Booklet Queen,” Paulette will take you step-by-step through easily marketing yourself with tips booklets and other related information products, some of which will cost you literally nothing to produce.

You will learn simple and easy ways to transform your knowledge into products to use for motivating and making money, while marketing your books and other products and services in the process. This entertaining and information-packed class will prompt a new way of thinking about opportunities, many of which are delivered right to you throughout your week.

Discover how to get a large return on your minimal investment of time and money. Get your juices flowing and your actions moving toward successfully developing and promoting yourself with tips booklets and other information products.

During this class you will learn how to:

• Get paid for your business card
• Leverage your content into at least 7 products, with minimal costs, if any
• Identify new and larger bulk sales clients
• Create licensing rights deals for any product, online or offline
• Increase profits whether you like selling or not

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: How to Promote Yourself with Tips Booklets & Other Info-Products

When: Wednesday, June 30, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Tuition for non-members: $14.95 (includes mp3 recording download).

SPEAKER BIO

Paulette Ensign is the founder, Chief Visionary, and Booklet Queen at San Diego-based Tips Products International. Paulette’s sense of humor and can-do attitude are the backdrop for teaching you to transform your knowledge into tips booklets and other information products for marketing, motivating, and making money. Paulette has personally sold well over a million copies (so far!) of her one tips booklet, “110 Ideas for Organizing Your Business Life,” in four languages and various formats without ever spending a penny on advertising. She’s made a handsome living on recycling the same 3500 words and you can, too. Her worldwide clients have matched and surpassed Paulette’s results. You will leave this session with ideas to breathe new life into your business, just one of which could significantly increase your bottom line.

Authoring a book instantly makes you an authority. A book is a great way to promote your ideas, causes, business or services, and can be one of the most effective marketing tools you will ever create.

But maybe you don’t have time to write a book. Maybe you don’t know how. Or maybe you just like to collaborate.

What can you do?

Find out when VIP Author Talks interviews Kim Pearson, a real, live ghost with six published books of her own and more than 30 ghostwritten titles to her credit.

In this one-hour teleclass, you will learn:

• Why ghosts are good for you – reasons to hire a ghostwriter
• Why it’s not cheating to hire a ghost
• What ghosts do and what they don’t do – and what is needed from you
• What ghosts might cost, and how long it takes them to do what they do
• Places to find ghosts, other than haunted houses

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: What to Know About a Ghost(Writer) Before You Hire One

When: Wednesday, May 12, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Speaker Bio
Kim Pearson is an author, ghostwriter, and owner of Primary Sources, a writing service that helps others become authors of professional and compelling books and articles. She has authored 6 books of her own, and ghostwritten more than 30 non-fiction books and memoirs. To learn more about her books or services, visit her website>>

Do you think the only way to become  a celebrity is to be a rock star, TV personality or have a Hollywood mega box-office hit? Think again!

Over the last decade, a new kind of celebrity has emerged—the expert celebrity. These are people who are absolutely at the top of their professions, and they find a way to use the media to offer their expertise to their audiences.

Join us when VIP Author Talks hosts guest Marsha Friedman, owner of EMSI, a public relations firm, and author of Celebritize Yourself. Marsha will reveal how authors can follow in the footsteps of celebrity experts such as Martha Stewart, Bob Vila, Suze Orman and Rachel Ray.

During this teleclass, you will learn:

• Why becoming an expert celebrity is an effective strategy for authors
• The qualifications or background necessary to become an expert celebrity
• The first step to gaining expert celebrity
• The 5 questions you must ask yourself before putting pen to paper

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: Celebritize Yourself!

When: Wednesday, March 24, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Speaker Bio:

Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her pay for performance public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of the 2009 recession. As a publicity expert, she recently debuted her new book, Celebritize Yourself, and began a national media tour.

VIP Author Talks with Shelley Lieber

Your mother may have told that “You can’t judge a book by its cover,” but people do it all the time. And, you don’t have to be an publishing industry expert to spot a poorly done, unprofessional cover that screams “self-published.” Most people can tell immediately if the book looks like it is worth picking up in a bookstore, or clicking the “Buy” button on a web page.

Join Shelley Lieber as she shares the experts’ secrets and tips about how to:

• Get endorsements for your front and back cover
• Write copy that will invite interest and sell the book
• Decide whether to use a graphic, illustration or photo on your front cover
• Hire the professionals you need to get the job done right
• Combine all the elements (design, copy, graphics) for a winning look

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: How Many Experts Does It Take to Create a Winning Book Cover?

When: Wednesday, February 24, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

VIP Authors who want to write a book in 2010 will be off to a great start after our first VIP Author Talks of the year! Our guest is Stephanie Gunning, a publishing strategist and former senior editor at Bantam Doubleday Dell. She’s mastered the art of transforming powerful ideas into marketable books and her Get a Book Deal™ program is designed to help writers get started on the road to success in as little as 60 to 90 days.

During this class, you will learn:

• How to set a powerful intention for your book
• The stages to get from idea to bookstore shelf
• Why you absolutely must draft a book proposal
• Tools from brain science to support your creativity
• Spiritual techniques to support your creativity
• Where & how coaching can be an assistance

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for the VIP Author Talks with Stephanie Gunning. Here are the details:

Class*: VIP Author Talks with Stephanie Gunning

Topic: How to Get a Book Deal

When: Wednesday, January 27 at 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

Registration for this event is closed. The audio recording of the teleclass is available for download on the VIP Authors Members-Only page. To review all member benefits or join now, click here>>>

Speaker Bio:

Stephanie Gunning is one of the most sought-after nonfiction writers in the publishing industry and a well-regarded book proposal coach. She is the coauthor or ghostwriter of (at last count) 22 published books. Her essays have been featured in well-known anthologies compiled by Arielle Ford and Doreen Virtue.

She has worked with numerous bestselling authors, including Hale Dwoskin, Gregg Braden, Ruby Payne, Thomas Moore, Stephen Mitchell, Marlo Morgan, and Ruth Montgomery, to name a few.

* If you are not yet a member and would like a recording of this call, find out more about all the benefits of VIP Author Inner Circle membership here>>

Change is probably going to be the key word of the year 2009–and possibly the next four years. Whether you are facing change by choice or by chance, you can use new circumstances as a catalyst for growth–or better, a book.

 

The debut of the teleclass series “Author Talks” with author Deborah Sharp on October 7 was a huge success. Her new book, MAMA DOES TIME (Midnight Ink), was released October 1.Here’s some of the feedback we’ve gotten so far:

“Hi Shelley! Really enjoyed the teleconference last night. I thought Deb (and you!) were very informative and entertaining. This is a great idea.” — Joyce Sweeney

“I picked up some tips from last night’s conference with Deb Sharp. Thank you, it was very interesting. You’re a good moderator. “–Joey Naudic

“Just wanted to thank you for that informative and entertaining teleconference. Deb answered my “dinosaur” questions very nicely, and generally gave out oodles of useful information. I really enjoyed tonight’s session, and Deborah was a wonderful choice to launch your author interviews. She’ll be a hard act to follow.”–Barbara Dinerman

Hi Shelley, I really enjoyed the conference last night, thanks! (I was listening while working.) Deb was fantastically entertaining, and she gave many good tips. You did a fabulous job too ” –Pascale Mackey

“It was fantastic. Deborah was informative, entertaining and inspiring. The only thing is I wish that Mace or Mama had joined in the teleconference and talked about eating butterscotch pie.” –Mel Antonen

“I was able to listen in to most of the conversation, but missed the beginning. I will use your information to do that now. I enjoyed the session very much. I know Deb Sharp; she is as excellent a writer as she spoke last night. The session was so informative and I did learn excellent new techniques. What a wonderful idea!” –Stephanie Krulik

If you missed the call and want to hear a replay of the teleclass, you can call (641) 715-3412 and enter Access Code 171279# when prompted.

The audio recording will be available for you to call at your convenience for a limited time only. Please try to listen in soon to make sure you don’t miss out in getting this valuable information.

Here’s how to listen to the recorded call:

Dial – (641) 715-3412
Enter Access Code – 171279#

“Author Talks” telephone interview series debuts Tuesday, October 7, from 7 p.m. to 8:30 p.m. ET with Deborah Sharp, author of the Mace Bauer Mystery series. Her first book, Mama Does Time (Midnight Ink), has an October 1, 2008 release date. So we are very fortunate to catch up with her just as she begins her whirlwind book tour and activity. Deb will share valuable writing and publishing tips and will take questions from those on the call. This is a don’t-miss opportunity to learn insider secrets and get answers from someone who has been there and done that. Deb is a former USA Today reporter who gave up the daily newspaper grind to pursue her dream of writing novels, and after some trial and error (which she’ll share with you), landed a two-book contract for her Mace Bauer Mystery series.

The event is free (long distance charges apply), but you must register for the call. Do it now because “seating” is limited to 90 people. If you sign up for the call and can’t make it, you will be mailed a link to the audio recording the following day. No excuses! Register now!